How we make money

Toothwise is free to read. We pay for the research, writing and fact-checking in three ways, and none of them lets anyone buy a verdict, a ranking or a place in a practice shortlist.

1. Affiliate and referral links

Some buttons on product reviews and cover comparisons go to retailers, aligner companies, health funds or comparison services. If you buy or take out a policy after clicking, that business may pay us a commission or referral fee. It costs you nothing extra and the price you pay is the same.

• Every page with these links says so at the top, and every paid link is marked in the page code as sponsored.
• We review and compare products and funds whether or not they pay us. Our fund table includes funds that pay us nothing.
• We do not link to whitening products sold to consumers above the legal limit of 6% hydrogen peroxide (or 18% carbamide peroxide).
• Commission rates never decide which product we pick or where it appears in a list.

2. Labelled sponsorship and advertising

Brands, health funds, lenders and practices can sponsor a tool or guide, or buy a labelled partner slot or display ad. Every paid placement is marked “Sponsored”, “Presented by”, “Partner” or “Advertisement”, and sits apart from our editorial content. Sponsors never see or approve editorial copy before it is published. The full rules are on our Advertise & partner page.

3. Practices

Practices cannot pay to appear in a city shortlist or to move up one. Shortlists follow our published criteria, and listing is free for practices that meet them. A practice can buy a labelled partner slot, which always sits outside the shortlist. We do not publish patient testimonials or star ratings of practitioners.

What money does not buy

• A better review, a higher ranking, or removal of “who this does not suit” information.
• A change to any price, cost range or comparison figure.
• A place in, or a higher position in, any practice shortlist.
• Your personal details. We only pass details to a partner when you submit a form that names that partner.

Questions about how we make money, or something on the site that does not look right? Contact us. Our editorial policy explains how pages are researched, edited and corrected.