This site is operated by [Legal entity name] (ABN [ABN]), referred to as “we” or “us”. We publish general information about dental and orthodontic costs, health-fund cover and oral-care products for Australian readers.
We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) in Schedule 1 of that Act. Some small businesses are not legally required to comply with the APPs; we choose to comply regardless, because some information you give us relates to your health. This policy was last updated on 1 November 2026 and applies to this website, our newsletter and any form on the site.
We collect as little personal information as we can while still running the site. Depending on how you use it, that may include:
Some lead-form details, such as the treatment you are considering, are health information, which the Privacy Act treats as sensitive information. We collect it only when you choose to enter it, only with your consent, and only for the purpose stated on the form. We never ask for clinical records, and you should not send them to us.
We collect information directly from you when you fill in a form, subscribe or email us, and technical data automatically through the cookies described below. We do not buy personal information from third parties.
We use personal information to:
We do not use your information to make decisions about treatment or cover, and we do not sell it.
When you submit a lead form, the form tells you which partner will receive your details and what they will do with them. For example, a form on our extras-cover comparison may send your details to [Partner name], a health-fund comparison service, and a form on a payment-plans page may send them to [Partner name], a payment-plan provider. We may receive a referral fee. Once a partner has your details, its own privacy policy applies, and we link to it on the form. We do not share lead-form details with anyone other than the partner named on that form.
We use third-party providers to host the site, send email, analyse traffic and serve advertising. They may process your information on our behalf and only for those purposes. Our current providers are [hosting provider], [email platform], [analytics provider] and [ad network].
We may disclose personal information where the law requires it, or where it is necessary to protect the safety of a person or the security of the site.
Cookies are small files stored by your browser. We use them for three purposes.
You can block or delete cookies in your browser settings, and you can opt out of interest-based advertising through the Your Online Choices tool and your Google ad settings. Blocking essential cookies may stop some features working.
Some links on this site are labelled affiliate links. When you click one, the retailer or its affiliate network may set a cookie so a purchase can be attributed to us. We receive aggregated reports about clicks and sales, not your name or what you bought.
We send marketing email only to people who have subscribed. Every email includes an unsubscribe link, and we act on unsubscribe requests within five business days, in line with the Spam Act 2003 (Cth). You can also unsubscribe by emailing [email]. We may track opens and clicks to understand which topics readers find useful.
Some of our service providers store or process data outside Australia, most commonly in the United States and the European Union. Before using a provider we take reasonable steps, as APP 8 requires, to ensure it protects your information to a standard comparable to Australian law. By using the site you acknowledge that your information may be processed overseas for these purposes.
We protect personal information with access controls, encrypted connections and reputable providers, but no online system is completely secure. We keep enquiry and lead-form details for [retention period] and newsletter details until you unsubscribe, after which they are deleted or de-identified. Technical data is retained in aggregated form only.
If a data breach is likely to cause serious harm, we will notify affected people and the Office of the Australian Information Commissioner (OAIC) as the Notifiable Data Breaches scheme requires.
Our content on children’s dental care is written for parents and carers. We do not knowingly collect personal information from anyone under 18; if you believe a child has given us their details, contact us and we will delete them.
Under APP 12 and APP 13, you can ask to see the personal information we hold about you and ask us to correct it. Email [email] with enough detail for us to find your records. We will respond within 30 days and will not charge you for a reasonable request. If we refuse a request, we will tell you why in writing.
If you think we have mishandled your personal information, write to us first at [email] or [address]. We will acknowledge your complaint within five business days and aim to resolve it within 30 days. If you are not satisfied with our response, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.
We may update this policy as the site, the law or our providers change. The date at the top shows when it was last revised, and we will note significant changes on this page.
General information, not personal advice. Prices are indicative and change; always get a written quote. Editorial policy · Disclaimer